Overview
I took on the role of lead designer for McKee Properties’ website redesign. McKee Properties has nearly 50 years of experience managing premier real estate in the Cashiers-Highlands region of Western North Carolina.
The primary goals of the website redesign were to elevate the client’s online brand image to reflect the elegant property they manage, modernize its aesthetics to reach a younger audience, and style a custom MLS search experience.
Website Redesign
Professional photography for each community and property was provided as inspiration to design a rich user interface.
Custom styling within an MLS search interface created a seamless branded user experience.
Each listing required an organized layout to digest all the data provided.
Highlighting agents at a personable level was essentially to retain the core values of the McKee Properties tradition.
Before and After
