Overview
I led a website redesign for Claytor-Noone Plastic Surgery, a renowned practice with over two decades of service in the Philadelphia area. The project required a complete overhaul, which involved building the website from scratch to effectively address their previous site’s shortcomings.
The primary goals of the redesign were to modernize their online presence, integrate authentic patient model imagery, and incorporate educational video content. Another key focus was to prominently feature the surgeon’s distinguished credentials and innovative techniques, ensuring the website informs and impresses its visitors.
Website Redesign
Incorporating patient model photography throughout the website enhances the surrounding content.
One key objective was to showcase the doctor’s expertise prominently.
Crafting an intuitively navigable before-and-after gallery was crucial for optimizing the user experience.
Incorporating category-based filters into the video gallery streamlines the user experience.
Before and After
